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Retail Store
Gap offered a $50 voucher as part of a one day promotion through the Deal-of-the-day social media site, www.grouponcom. 441,000 Groupons were sold netting more than $11 million dollars in sales for the day.
TV Show
Oxygen’s “The Bad Girls Club” created a Twitter application for the Season 3 premiere that allowed fans to comment in real-time. This premiere was the highest rated episode in their network’s history.
TV Show
Conan O’Brien has over 2 million Twitter followers and used social media to draw 3.3 million adult viewers to his premiere on TBS.
Automobile
37% of Generation Y were aware of Ford Fiesta via social media before its launch in the U.S.
Restaurant
Naked Pizza set a one day sales record using social media with 68% of sales from Twitter and 85% of new customers from Twitter.
Computers
Dell Outlet Computers surpassed $3 million in sales via links from one of its Twitter accounts, making one of the most high profile examples of social media ROI.
Cologne
The social media campaign featuring the Old Spice Guy accounted for a 107% sales increase in one month.
Photography
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the ads, 60% became qualified leads and actively expressed interest in more information. |